Perwoll® Detergent has been committed to providing superior laundry detergents for over 50 years. Our story begins in Germany in the 1960s, when our founder, Herr Wolfgang Perwoll, developed an innovative new laundry detergent formula that outperformed anything else on the market.
Herr Perwoll had worked as a chemist for many years and was devoted to creating effective cleaning products that were also gentle on fabrics. After months of painstaking research and countless experiments, he finally perfected his revolutionary new detergent. Perwoll® quickly became known across Germany for its unrivaled cleaning power and fabric care.
By the 1970s, Perwoll® detergent was being sold throughout Europe and had earned a reputation as the premier laundry detergent for fine washables like wool, silk, and other delicate fabrics. Herr Perwoll’s unique formula cleaned thoroughly without damaging or shrinking delicate materials.
In the 1980s, the company expanded into North America, bringing Perwoll® Detergent to American consumers who were seeking a high-quality laundry product. We opened our United States headquarters and manufacturing facilities, allowing us to make Perwoll® domestically and tailor it to the North American market.
Through the 1990s and into the new millennium, Perwoll® Detergent has continued improving and innovating while staying true to our founding commitment to provide the best care for fabrics. We’ve introduced new variants like Perwoll® Black for Darks and Perwoll® Sensitive Skin for those with allergies or skin sensitivities. In recent years we’ve also focused on eco-friendly manufacturing processes and ingredients.
Today, Perwoll® is recognized around the globe as the premier name in luxury laundry care. But our history and heritage remain important. We are still headquartered in our original hometown in Germany, where our European manufacturing facility produces Perwoll® for markets across the continent.
Here in America, our dedication to laundry care excellence is stronger than ever. Let us tell you about the factors that make Perwoll® Detergent stand out from the competition:
Quality Ingredients
Perwoll® Detergent is formulated with premium ingredients selected for effectiveness, safety, and sustainability. We use biodegradable surfactants to lift stains without harsh chemicals. Our rich lathering agents clean deeply without dulling colors or damaging fabrics.
Perwoll® contains multiple enzymes targeted at breaking down specific soils. Protease attacks proteins-based stains like blood, grass, or food oils. Amylase breaks down starches from foods like pasta sauce or gravy. Mannanase handles polysaccharide soils from foods like ketchup or dressings.
We also include sophisticated brighteners and optical whiteners that make whites whiter without bleaching or yellowing. Perwoll® revives the original vibrancy of all your laundry.
Fabric Care
While powerful cleaning is essential, Perwoll® is gentle enough for your most delicate items. Our proprietary formula is free of dyes, chlorine, phosphates and other harsh chemicals that can damage fabrics. We use a neutral pH to maintain the natural softness of clothes and linens.
Perwoll® is designed to preserve elasticity in underwear, workout wear, and other stretchy clothing. It’s safe for delicates like silks, wools, lace, and more. We’re recommended by retailers of fine cashmere, alpaca, and other luxury fibers. Your most precious garments will look newer for longer with Perwoll®.
Stain Fighting Performance
No matter how messy life gets, Perwoll® Detergent has the stain fighting power to conquer any laundry challenge. We’ve engineered our formula to remove the most stubborn spots and stains you encounter:
- Oily stains like grease, motor oil, or makeup melt away in Perwoll®. Our surfactant system penetrates and emulsifies oils, lifting them completely.
- Proteins like blood, sweat, grass, or food residue are no match for Perwoll®. Our protease enzyme breaks down proteins at a molecular level.
- Fruits, wine, coffee and other plant-based stains contain anthocyanin pigments that can really set into fabric. Perwoll® contains specialized polymers to encapsulate and wash away these tough spots.
- Mud and clay are two of nature’s most stubborn staining and soiling forces. The optimally balanced cleaning system in Perwoll® lifts them from fabric easily.
With Perwoll® Detergent, you can trust that the worst spills and accidents won’t leave permanent damage. Just one wash removes unsightly spots and stains for pristine, like-new clothes.
Eco-Friendly Formula
At Perwoll®, environmental responsibility is hugely important to us. We strive to create effective laundry products using responsible processes and ingredients.
- Perwoll® Detergent is made with plant-derived, biodegradable cleaning agents that break down quickly and naturally when washed down the drain. We thoroughly vet all ingredients for biodegradability.
- Our bottles use recycled plastic and are fully recyclable after use. We’ve worked to lightweight our packaging so less material is used.
- Our manufacturing facilities utilize renewable energy sources like solar and wind. We repurpose and recycle water used on-site.
- We partner with suppliers committed to sustainability. Key ingredients like plant oils and corn starch are sourced from eco-conscious growers.
You can feel good that Perwoll® delivers superior cleaning and fabric care without unnecessary environmental impact. We’re actively working to leave the smallest footprint we can.
Range of Products
The Perwoll® family of products extends beyond our classic High Efficiency Liquid Detergent. We offer laundry solutions for every consumer:
- Perwoll® Black for Darks – Our color-protecting formula that keeps darks looking rich without fading.
- Perwoll® Sensitive Skin – For those with allergies, a hypoallergenic formula with zero dyes, perfumes or irritants.
- Perwoll® Baby – An ultra-gentle variant ideal for protecting and cleaning baby’s delicate clothes.
- Perwoll® Activewear Wash – Tailored to remove smells and oils from modern technical and performance fabrics.
- Perwoll® Wool + Delicates – Our premier detergent for fine washables and fabric care. Rich in lanolin to pamper wools.
- Perwoll® Supreme Clean – Our most powerful stain-fighting detergent for the toughest laundry demands.
We’ll continue expanding and innovating within our Perwoll® family of products. Our commitment to laundry care excellence informs everything we develop.
Our Laundry Philosophy
We’re guided by the laundry wisdom passed down for generations. While technology has progressed, the fundamentals remain unchanged. Proper laundry care comes down to these essential principles:
- Sort clothes thoughtfully – Separate colors, delicates, and heavier soils for customized washing.
- Use cold water when possible – Lower temperatures save energy and help fabrics retain colors. Warm or hot water for very soiled loads.
- Read labels – Follow garment instructions for best results and to prevent damage.
- Treat stains quickly – Don’t let stains set in. Gently blot fresh stains before washing.
- Dose detergent correctly – Fill to line in dispenser, never exceed. Too much detergent causes buildup.
- Clean washing machine – Maintain washer by cleaning interior and running empty monthly cycles.
- Air dry when able – Limit dryer use to prevent fading. Hang dry or line dry delicate items.
- Wash bedding weekly – Frequent washing of sheets, pillowcases and comforters keeps them fresh.
At Perwoll®, we impart this laundry knowledge gained over generations. With quality ingredients and proper techniques, your clothes will feel renewed wash after wash.
Our Laundry Legacy
For over 50 years, Perwoll® Detergent has delivered unbeatable cleaning power with incredible fabric care. We’ve helped millions enjoy whiter whites, brighter brights and clothes that feel soft and look new longer.
We got our start in Germany but now share our European laundry expertise with consumers worldwide. Our headquarters may have moved, but our mission endures:
Provide the world’s best care for fine fabrics and all washable garments.
This legacy of laundry excellence guides our product development, manufacturing, and company culture. We steadfastly believe that with the right detergent, any garment can feel new again.
Perwoll® has been passed down between generations who trust our formulations for their most precious textiles. Parents use our Baby variant for infants’ delicate clothing. Our Wool + Delicates detergent allows vintage heirloom textiles to survive decades of wear.
With Perwoll® Detergent, cherished garments are preserved. We’re honored to be laundry allies for so many consumers. In a world of fast fashion and disposability, we inspire care for the clothes we already own.
We believe in sharing our laundry knowledge and fostering better clothing care practices. We want to banish laundry fatigue and make this chore more meaningful. When we take the time to wash mindfully, clothes last longer and laundry seems less a chore.
At Perwoll®, we’re more than a global laundry detergent brand. We’re stewards of your garments, providing the care they deserve. We take this role seriously and will never compromise on quality.
The clothing in your closet and hamper represents memories, moments, hard work and craftsmanship. Why trust them to just any detergent? Choose Perwoll® and protect what clothes mean to you. We’ve mastered the chemistry and techniques for laundry care excellence.
Perwoll® Detergent – Preserve what you wear.